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Analysis of China's hardware industry in 2015
Source: Published on: 2015-04-23

Hardware industry refers to the industry engaged in hardware processing, manufacturing, production, smelting, mining and other activities. According to the National Bureau of statistics, two thousand and fifteen year three Month, nationwide Hardware tools The export delivery value of the industry increased year on year 1.03% , down month on month eight point five seven Percentage points. Here's right two thousand and fifteen Analysis of hardware industry in.

Hardware industry after years of development, now has entered Polarization The period of, pareto principle It also becomes inevitable. Hardware enterprises only have their own characteristics, accurate positioning of consumer groups, in order to occupy a dominant position in the market.

1. Dual polarization of hardware market

With the increasing competition in the hardware industry, the hardware industry is becoming increasingly competitive. Famous brand products have brand advantages, whether in terms of quality, style or after-sales service, etc., they have high advantages Bargain It adapts to the needs of some temporary decoration or low-grade decoration of ordinary consumers with general income, thus promoting the continuous expansion of the two pole consumption market of hardware.

An industry analyst pointed out: in the hardware industry, the mainstream brands with high brand awareness and some products with low prices are becoming more and more popular among consumers and gradually occupied 80% The consumption space between the two is getting smaller and smaller.

  2.“ Personal tailor Popular eighty After becoming the mainstream of consumption

In recent years, the competition in the hardware industry is becoming increasingly fierce price war golden September and silver October All kinds of large-scale holiday promotions are common to consumers. Now, another one Personal tailor The tide of "is slowly spreading.". Following this trend, it is particularly important for hardware enterprises to create products that meet the psychological needs of consumers.

along with eighty With the growth of the post new generation of consumer groups, customization has ushered in a rapid growth, especially advanced customization, because it meets the requirements of modern young people advocating personality and showing self charm. Customized hardware not only enhances the sense of participation and trust of consumers, but also brings different feelings and experiences to consumers. For more information on the development of the hardware industry, please refer to the two thousand and fifteen year 1-2 Analysis of profit data of China's hardware industry in June

3. Enterprises need to get rid of the fog and break through the encirclement

The two-level differentiation of hardware market is becoming more and more serious. In addition to continuously improving and improving the quality of their own products, hardware enterprises should pay more attention to service, innovate in service or effectively extend competitors and service items, and integrate a complete service system. Enterprises should also pay attention to the improvement of product design, construction and matching. Only comprehensive breakthrough and progress is the most effective way to remain invincible.

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