BLACK + DECKER wins Plus X Awards for the second time
"Best Innovative Brand" award, this time the winning project is in the power tools and gardening category.
The Plus X Award is an award for the highest quality innovations that directly benefit customers and lead the way.
The review board is made up of prominent independent journalists and experts in the business sector from 25 industries.
When judging the value of a product to its users, consider the following seven criteria:
Innovation, quality, design, ease of use, functionality, ecology and ergonomics.
Submitted to the review committee this year are the 3-in-1 inline trimmer and the automatic inspection rig / driver, both of which won the 'Best Product Award 2014' in their respective categories. They have also been honored for innovation, quality, ease of use, and functionality.
BLACK + DECKER's GALP / CE Brand and Marketing Manager, Susanne Hoffmann
Say, "Winning this award proves BLACK + DECKER again
Not only in the field of power tools, but also in the fields of lawns, gardening and furniture products, it is a force that cannot be ignored in innovative companies. "
"These awards are for BLACK + DECKER," said Huub Lincklaen Arriens, Vice President of EANZ at BLACK + DECKER.
The team promotes consumer-centric innovation, works hard, and perseveres in proof. I represent the whole
SBU, very pleased to receive this award, which proves once again that innovation is the unremitting pursuit and commitment of BLACK + DECKER. "
400 industry VIPs attended the 11th Plus X Awards celebration, including Huub, representative of BLACK + DECKER
Lincklaen Arriens and Susanne Hoffmann. Congratulations to these teams