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Hardware companies undergo transformation and upgrading within the scope of their capabilities
source: Published: 2014-09-30

Anti-dumping incidents in the hardware industry have occurred frequently. In the context of the European and American debt crisis, trade protectionism has once again made a comeback. Faced with numerous siege of trade barriers, how can Chinese hardware and tool companies go out of the siege?
Anti-dumping incident "flying across the sky"
Event 1: Recently, the European Union of Aluminum Radiator Manufacturers submitted an anti-dumping complaint to the European Commission, asking for an anti-dumping investigation against Chinese aluminum radiators exported to the European Union, alleging that the dumping margin of Chinese products was 37%, and recommending Russia as a substitute country .
Event 2: On August 18, the Deputy State Secretariat of Trade Management and Policy of the Ministry of Industry of Argentina referred to our office and announced that in accordance with the 2011 Resolution 508 of the State Secretariat of Industry and Trade of Argentina, the Albanian Party has ended Anti-dumping investigation on stainless steel blades and decided not to take final anti-dumping measures. The resolution came into effect on August 10, 2011.
Event 3: Recently, the Foreign Trade Department of the Ministry of Trade, Industry and Tourism of Colombia informed China that it is assessing whether to launch an anti-dumping investigation against aluminum materials originating in China and will inform the Chinese side of the assessment results in a timely manner.
Event 4: As of August 18, Shaoxing's bicycle exports were "zero" this year. Although Shaoxing's bicycle exports have not been large over the years, "zero" has appeared for the first time. This is both a signal and a confirmation: In fact, just this month, the European Commission submitted a related notice to China saying that China will continue to impose punitive tariffs of 48.5% on Chinese bicycles for five years. Europe, which has fallen into the debt crisis, has been hit by slowing economic growth and rising unemployment. The protectionist forces are more prosperous.
Event 5: The WTO Appellate Body recently released China's ruling report on the European Union ’s anti-dumping measures against carbon steel fasteners in China, ruling that China won. This case is the first major case in which China has sued the European Union since it joined the WTO ten years ago. This ruling will further obstruct the EU's implementation of anti-dumping measures and force the EU to amend relevant trade regulations.
In the face of numerous anti-dumping incidents, the successful anti-dumping case against fasteners has indeed brought hope to Chinese enterprises, but Chinese hardware companies cannot take it lightly. The road to true foreign trade export is still long. When the enterprise wins by volume, it will be "yellow tomorrow". Chinese hardware companies need to grasp the changes in foreign trade demand and carry out transformation and upgrading.
How to break through hardware companies
Europe's economic growth and employment opportunities are more driven by the rapid development of emerging economies such as China, India, and Brazil. However, due to the "industrial gap" between Europe and these emerging economies, Germany, France, and other countries that inevitably export high-end products Benefit, the interests of Spain, Portugal, Greece, Italy and other countries importing low-end products are damaged. What should Chinese hardware companies do in this situation?
First, Chinese hardware companies should adjust their thinking. Promoting corporate image in brand service and other aspects is also an opportunity to change the cheap image of "made in China". Hardware companies must have this mentality: I am not selling you cheap goods, I am selling you high quality services and brand guarantees, in short, Wumart. Be a seller instead of a salesman.
Secondly, hardware companies are undergoing transformation and upgrading within their capabilities. Hardware companies should get rid of the fate of OEMs in order to make their own brands and truly earn profits. Always when the lowest end of the "scissors difference", hardware companies can only be careful to avoid anti-dumping to guard that little profit.
Again, use policies to protect yourself. The victory of fastener anti-dumping is indeed a boost. Facing the trade protection policies of various countries, hardware companies should find their own terms to fight back. Breaking through trade barriers is a good strategy, not helpless.
Today, anti-dumping "marshes" are everywhere, hardware companies ask themselves, are they ready to meet the "battle"?
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